Video allows for better recall and they produce better search results. Videos are simply more persuasive. They’re visual and they allow you to connect people’s emotions with their purchasing decisions. Just think, I could tell you how great a particular vacation resort is. I could tell you stories of the beautiful pool and the gorgeous sunset views from the private balcony – but is this as persuasive as seeing the pool for yourself or watching a panoramic shot of the sunset from your own beachfront patio? Of course not. Customers like to see themselves where they want to be or imagine themselves using a product they are considering buying. This is why video is such a powerful and persuasive tool – it puts your customer right where they want to be – surrounded by your message in the middle of your brand

Video builds trust and credibility. It allows you to connect with people on a human level and to develop relationships with your customers. It is a visual way to become the transparent and trusted brand they expect you to be. Take customer testimonials for example. It is very easy to post testimonials from customers stating why they loved your product or service on your website and other complementary web spaces. But as with any written review, people sometimes question the validity of what was written. A video testimonial, on the other hand, shows a real person talking about why your product or service is so good. It creates a bond between your viewer and the person in the testimonial and it creates a sense of trust in you and establishes credibility through the comments of your customer.

Web video is trackable and measurable. Search engines look for engaging content and nothing engages quite like video. With video on your home page, you are 53X more likely to appear on the first page of search engine results. Visitors to your site will stay longer and you will create 3X more natural in-bound links to your site, further improving search engine performance. You will create more opportunities for customers to engage and interact with your brand and you will see improvements in conversion, opportunities for connection and increases in overall revenue. Our video strategy team will help you optimize your video web presence through:

• The use of rich video snippets to improve search engine rankings
• The improvement of click through rates using a video site map
• Better bounce rates (bounce rate refers to those people that land on your site and then leave very quickly – a lower bounce rate means that more people are staying on your site and engaged with your content longer)
• Development of backlinks to external websites (by blending written content with your video content)
• Production of content that is relevant to the user
• Simultaneous positioning of video content on your site and youtube (to further increase search engine performance)